Alexander
Berkeley
Lambert

I build, mentor, and lead creative teams through design systems, process development, and inclusion.

I specialize in business aligned, human-centric product development from research to concept to actualization.

I craft “big idea” advertising campaigns across digital, print, and event marketing.

Currently leading Originate's design team as we build innovative products and services for our partners. Through workshops, origin sprints, and collaborative product development, we foster a culture of innovation across finance, real estate, education, and ecommerce industries.

In my spare time I also advise a handful of Expa's portfolio companies through design, product, and creative leadership guidance.

As Creative Director at Getaround I built and led the creative team of six designers, copy writer, and media manager. Over my seven year tenure we launched four products in ten markets to over 500,000 users.

More great companies I've worked with.

Some words to design by.

"Design is not just what it looks like and feels like. Design is how it works."
– Steve Jobs

"Measure twice, cut once."
– Wood worker’s proverb

"Design is the silent ambassador of your brand."
– Paul Rand

"...the role of the architect, or the designer, is that of a very good, thoughtful host, all of whose energy goes into trying to anticipate the needs of his guests—those who enter the building and use the objects in it. We decided that this was an essential ingredient in the design of a building or a useful object."
– Charles Eames

Alexander Berkeley Lambert
Alex Lambert